See what my recent clients are saying • 72 total reviews across platforms
R
Very good communication and very professional
Amit was very easy to deal with and always responded to my queries. He is very positive and made me and my family feel reassured when we could not settle on our settlement date due to our water pipes being stolen. He worked hard to get the pipes replaced and we were able to move in. Amit has good energy and works very hard.
📍 Mangere
R
Top of his game
Amit is at the top of his game. His organisation skills are great. He saw our situation and helped with an innovative plan to help sell the unit. He and his team went to extraordinary lengths to help potential buyers explore all options to make the sale. Very committed.
📍 Pukekohe
R
Awesome to work with
Amit was super helpful and well communicated through out the entire process. He and his team went the extra mile to help us get the best price for our property from additional marketing to creative ways to attract more potential buyers. 100% recommend going with him to help sell / buy.
📍 Birkdale
R
Great perseverance
It was great dealing with Amit and Jacob. They showed great resilience in selling during a tough market period with high interest rate volatility. They are always keeping us in the loop on what is happening and prompt on updates after open homes.
📍 Papatoetoe
R
Amit provided tireless attention to our property
There is no doubt that our decision to stay on the market and to stay with Ray White was made because of our Agent Amit Sharma. He was dedicated to the sale process, communicated well and we enjoyed working with him. I would have no hesitation in recommending Amit.
📍 Murrays Bay
R
House Sale Guru
Working with Amit was certainly the right choice. Amit made selling in a tough market seem easy and seamless. High level of comms and lots of different ideas which as a seller is always welcomed. Amit is backed by a strong team but leads from the front.
📍 Millwater
Excellent social media marketing expertise
Amit transformed our business presence completely with his innovative social media strategies. Our engagement increased by 400% and we saw immediate results in our sales. Highly professional and results-driven approach.
📍 Auckland
Outstanding property marketing
Working with Amit was a game-changer for our business. His innovative marketing strategies helped us reach new audiences and significantly boost our sales. Professional service and great results.
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1
The Auckland Market Right Now in 2026
The Auckland property market in 2026 is one of the most interesting I've seen in my career — and that's actually a good thing for well-prepared sellers. After a tough correction period, the market has found its floor. The OCR sits at 2.25%, one-year fixed mortgage rates are around 4.65–4.75%, and buyer confidence is returning.
But here's the thing — buyers today are more informed, more selective, and slower to move than they were in 2021. That means the difference between a great sale and a disappointing one comes down almost entirely to preparation and marketing.
Auckland Median (Apr 2026)
$1.02M
OCR Rate
2.25%
Stock on Market
28 Weeks
1-Year Fixed Rate
~4.7%
What This Means for Sellers
Well-presented, well-priced properties are still selling well and in some suburbs generating multiple offers
Overpriced listings are sitting — the days of asking 20% above market are gone for now
Buyer activity is up — 6.99 million online users and 46,000+ enquiries nationally in early 2026
First-home buyers, investors and owner-occupiers are all back — the buyer pool is wide
Marketing quality has never mattered more — buyers scroll past average and stop at exceptional
Auckland Property Success: Sold Above Asking Price
2
Know Your Number First
Before you speak to an agent, before you call a tradesperson, before you even think about listing — you need to know what your property is worth in today's market. Not what your neighbour sold for two years ago. Not what the council CV says. Today's value.
I've built a free AI appraisal tool on my website that pulls live data from Homes.co.nz, OneRoof.co.nz and RealEstate.co.nz — giving you an accurate estimate in about 60 seconds.
Why the CV Is Not Your Friend
Council valuations are updated every three years based on bulk statistical models — not your home's specific condition or current buyer demand. In a market that's moved as much as Auckland has since 2021, the CV can be wildly misleading.
Try the Free AI Appraisal Tool Now
AI · Free · 60 seconds
What's your Auckland home worth?
Enter address›
AI checks Homes · OneRoof · RealEstate›
Estimate in 60s
3
Before You List
The money is made before the property goes live, not after. The four to six weeks before listing are where your result is determined.
3.1 Declutter and Depersonalise
Buyers need to see themselves living in your home, not you.
Clear every surface — benchtops, windowsills, bathroom vanities
Remove at least 50% of items in every room including bookcases
Pack away personal photographs and artwork
Clear wardrobes to half-capacity — buyers open every door
Remove extra furniture that makes rooms feel smaller
💡 Tip
I often recommend hiring a storage unit for 6–8 weeks. Cost: $80–$150/month. Impact on your sale price: worth ten times that.
3.2 Pre-Sale Maintenance
Interior
Fresh paint in neutral tones
Fix all door handles
Replace all blown lightbulbs
Repair cracked tiles
Fix leaking taps
Clean or replace grouting
Steam clean carpets
Repaint skirting boards
Exterior
Waterblast driveways
Paint fences if weathered
Mow and edge lawns
Trim hedges
Plant seasonal colour at entrance
Clean gutters
Touch up exterior paint
Clean or replace letterbox
3.3 Professional Styling — Is It Worth It?
Yes, in most cases. Styled homes can sell for ~5% more. For a $1M home that's ~$50,000 more in your pocket. At minimum: styling consultation ($200–$400), hire key furniture pieces, fresh linen/towels/plants, update dated handles and switches.
3.4 Legal Documents
Order LIM from local council (allow 10 working days)
Locate title and review for encumbrances
Gather consent documentation for any additions
Body corporate info if applicable
Consider pre-sale building report
Brief your solicitor early
4
Choosing the Right Agent
The agent you choose will have a bigger impact on your net result than almost anything else. I've seen identical properties deliver $60,000+ different outcomes based on the agent alone.
Questions to Ask Every Agent
What is your average sale price vs list price ratio in the last 12 months?
How many properties have you sold in my suburb in the last 12 months?
What is your EXACT marketing plan for my property?
How do you use social media — can you show me examples?
What is your auction clearance rate?
Who will be doing the open homes — you or a junior?
How many active buyers do you have right now for my property?
What is your fee, and what is extra?
✅ Green Flags
Strong local sales
Specific marketing plan
Active social media
Video capability
Honest pricing
Transparent fees
Strong RateMyAgent reviews
Personally runs open homes
🚩 Red Flags
Gives highest appraisal to win listing
Generic plan
Can't show reach
Vague on fees
Hard to reach
Pushes method that suits them
No local data
Junior staff doing key work
About Amit
Rookie of Year 2020 · Auction Agent of Year 2023 · Executive Member 2023/24 · 10+ years Fortune 500 marketing · 200,000+ social reach · 4.9 stars / 72 reviews
Overpricing is the single biggest mistake Auckland vendors make.
⚠ The Cost of Overpricing
Correctly priced properties sell in ~28 days in Auckland
Overpriced properties needing a reduction sell in 65+ days
Every price reduction signals weakness to buyers
Properties on market 60+ days are perceived as having something wrong
The first two weeks generate the most buyer interest — you only get one shot
How I Determine the Right Price
Recent comparable sales within 1km in the last 60–90 days (not 6 months)
Active competition — what else is on market that buyers would compare yours to
Days on market trends in your suburb right now
Buyer enquiry from my database for properties like yours
Specific features that add or subtract value vs comparables
6
Marketing Your Property Like a Pro
I'm not just a real estate agent. I'm a marketer who sells real estate. I spent a decade in Fortune 500 marketing and have built a following of over 200,000 people across social media.
6.1 Professional Photography — Non-Negotiable
Amateur photography costs you money. I use professional photographers for every listing — wide-angle lenses, HDR editing, twilight shots, and drone where relevant.
6.2 Video Marketing — My Biggest Point of Difference
Properties with video receive significantly more enquiries. I produce professional listing videos for every property — see recent examples on the Sold page.
Innovative Real Estate Marketing Strategies NZ
6.3 Social Media Marketing
Facebook & Instagram ads targeted by location and buyer behaviour · Retargeting ads · WhatsApp broadcast · LinkedIn · TikTok and Instagram Reels for under-40 buyers. Want to learn the exact playbook? See my Facebook Marketing MasterClass.
6.4 Portals
Bayleys.co.nz · Homes.co.nz · OneRoof.co.nz · Trade Me Property · RealEstate.co.nz — all with premium placement.
7
Open Homes
The open home is where the deal is made. Everything about the experience should reinforce a buyer's 'yes'.
Before buyers arrive
All lights on
Perfect temperature
Fresh flowers
Coffee/baking aroma
Fresh linen
Clear surfaces
Toilets closed
Low background music
Outdoor furniture clean
Cars off driveway
On the day
Leave the property
Take pets
Leave info folder
Trust your agent
Be available by phone
Don't return until 30 mins after end
Ask for same-evening debrief
💡 Tip
Leave during open homes. Every single time. Buyers who sense the owner is present don't open up, don't linger, and don't fall in love with the property the way they need to.
Creates urgency without auction theatre · Allows buyer finance conditions · Drives competition without buyers seeing each other's offers · Level playing field · Effective when I have multiple database matches.
Fixed Price
Best when buyer pool is narrow or property has very clear comparable value.
Note: Auction Agent of the Year 2023 — I clearly believe in auction. But only when conditions are right.
9
Receiving Offers & Negotiation
This is the moment where inexperienced sellers and agents can leave significant money on the table.
Evaluating an Offer — Beyond the Price
Conditions: unconditional offer often worth more than a higher conditional one
Settlement date: flexibility can be worth money
Deposit size: larger deposit signals commitment
Pre-approval vs full approval: full approval = lower risk
Chattels listed: check carefully — affects true offer value
My Negotiation Approach
Never reject outright — always counter. Even a low offer opens a conversation.
Counter at your target price, not the midpoint. Anchoring matters.
Use time strategically — urgency works both ways.
Never reveal your motivation or timeline to the buyer's agent.
When multiple offers exist, use them.
Know your walk-away number before negotiations begin.
Happy Clients Share Their Home Selling Experience
10
The Legal Side
I'm not a lawyer, and nothing here is legal advice. But I've seen the same issues come up hundreds of times.
Key Documents Checklist
LIM Report — order from local council early
Certificate of Title — check for easements, covenants, encumbrances
Building consent for any additions or alterations
Body corporate docs if applicable
Pre-sale building inspection (recommended)
Healthy Homes assessment if previously tenanted
Existing tenancy agreements if tenanted
⚠ Disclosure Obligations
NZ law requires sellers to disclose known defects — water ingress, earthquake damage, meth contamination if known, unconsented work, neighbour disputes.
Important: Get a solicitor with specific property experience. Budget $1,500–$2,500 for a straightforward transaction.
11
After You Sell
Congratulations — you've accepted an offer. But the job isn't done yet.
The Conditional Period
Buyers typically have 5–15 working days to satisfy conditions (finance, building inspection, LIM). Don't commit to your next move until they go unconditional.
Settlement Day Checklist
Property in same condition as when agreement signed
All listed chattels remain
All rubbish and belongings removed
Lawns and gardens in reasonable condition
All keys, garage remotes, alarm codes, manuals ready
Final meter readings taken
Mail redirected, address updated
Insurance cancelled or transferred from settlement date
💡 Tip
Leave the property spotless. Buyers have the right to a pre-settlement inspection.
Every property is unique, and your marketing plan should be too.
A one-size-fits-all approach simply doesn't work in today's market. Once we have met, assessed your property, and you are ready to sell, I will build a bespoke, high-impact marketing strategy specifically tailored for your home.
This exclusive strategy will leverage my full digital, social, and traditional real estate marketing toolkit to target the exact buyer demographic for your property — ensuring we maximize reach, create competitive tension, and achieve the premium result you deserve.
