Work through each module below. Mark chapters complete as you go. At the end, we'll email you the full PDF.
9 modules30-day action planNZ-focused
0%
Your progress0 of 9 modules complete
1
Why Digital Marketing Matters in 2026
In 2026, New Zealanders spend 6+ hours/day on digital devices. When they need a service, they search online first. The most powerful marketing tools — Google Business Profile, Facebook, Instagram, YouTube, TikTok, LinkedIn — are all completely free to set up.
Start with these
Google Business Profile
Facebook
Instagram
Email
Add when ready
YouTube
TikTok
LinkedIn
Pinterest
💡 Tip
Don't try to be on every platform at once. Pick two and do them well for 90 days.
Facebook Marketing MasterClass — see what great marketing looks like
2
Google Business Profile & Reviews
If you do only one thing from this course, make it this: claim and optimise your Google Business Profile. Free, takes 30 minutes, most powerful local tool available.
More clicks
7× for complete profiles
Read reviews first
92% of consumers
Setup cost
$0
Setup Checklist
Go to business.google.com and claim your listing
Add name, category, phone, website, address
Upload at least 10 photos
Write a 750-character description
Set opening hours including public holidays
Pre-answer top 5 customer questions in Q&A
Post an update every week
Reviews
Ask within 24 hours of completing a job. Text the link (SMS has a 98% open rate). Respond to every review. Target: 50 reviews in year one.
💡 Tip
50 reviews at 4.8+ will put you ahead of 90% of local competitors.
💳
Make Getting Google Reviews Even Easier — Tap-to-Review NFC Cards
The biggest friction in getting Google reviews is customers having to search for your business. A tap-to-review NFC card solves this completely — customers tap their phone on the card and your Google review page opens instantly. No searching, no typing, no app needed.
1 tap = review page opens instantlyWorks with any modern smartphonePre-programmed for your Google listingUsed by NZ cafes, trades & retail
I set up and manage Google Business Profiles for NZ businesses. Book a consultation → amit.marketing/marketing
3
Facebook Marketing
3.5 million active NZ users. Widest demographic reach. Most precise local ad targeting available.
Facebook Page Setup
Create at facebook.com/pages/create
Complete About section fully
Upload profile photo and cover image
Pin a welcome post to the top of your page
Link to your Instagram account
What to post
Behind-the-scenes
Client results
Community involvement
Educational tips
Special offers
Short video
When to post
Monday — a tip
Wednesday — a result
Friday — personal
7–9am or 7–9pm NZT
Reply to comments within 24 hrs
Facebook Ads
$10/day makes a difference. Target your suburb + 10km + age range. Always include a clear CTA. Boost your best-performing post first.
Facebook Marketing MasterClass — Full Course
Want this done for you?
I run Facebook and Instagram ad campaigns for NZ businesses. 400%+ engagement increases for clients. Book a consultation → amit.marketing/marketing
4
Instagram for Business
2M+ active NZ users. Reels get 3× more reach than regular posts.
Profile Optimisation
Switch to Professional Account
Username: business name or your own name
Professional headshot profile photo
Bio: who, what, location, one CTA
Link in Bio: Linktree or landing page
Create Story Highlights: About, Services, Reviews, FAQs
Reels Strategy
Film vertically (9:16 rear camera). First 2 seconds must stop the scroll. Add captions (85% watch with no sound). Use trending audio. Post 3–4 Reels/week. Edit in CapCut (free).
💡 Tip
The hook is everything. People decide in 1.5 seconds. Start mid-action or with a bold statement.
1M+ NZ professionals. Content gets 20× more reach than Facebook for professional topics. Best for B2B, professional services, and referrals.
Profile Optimisation
Professional headshot
Headline: who you help and how (not just your job title)
About section: 2–3 paragraphs, first person, tell your story
Experience: results, not just descriptions
Skills: 10+ with endorsements
Request recommendations from clients
💡 Tip
Post one LinkedIn article per month. 600–800 words, share a real opinion, end with a question. This single habit generates more referrals than almost any other free activity.
$36 return for every $1 spent. The channel you own. 98% delivery rate vs 6% organic Facebook reach.
Free Tools
Mailchimp (free up to 500 contacts) · MailerLite (free up to 1,000) · ActiveCampaign (from $29/mo, best automation)
List Building
Offer something valuable. Signup form on every page. Ask in person. Add to email signature. NZ law requires consent — always opt-in.
What to Send
Monthly newsletter (1 insight + 1 result + 1 CTA) · New product/service announcements · Seasonal promotions with deadline · Personal behind-the-scenes story
Want this done for you?
I help NZ businesses build email sequences, import lists, and set up automated nurture campaigns. Book a consultation → amit.marketing/marketing
9
Your 30-Day Quick Start Plan
Week 1 — Foundations
Claim Google Business Profile
Create/update Facebook Page
Ask 3 customers for Google reviews
Take 5 professional photos
Week 2 — First Content
Film one 60-second intro video
Post to Facebook + Instagram + TikTok
Send first email to customer list
Add signup form to website
Week 3 — Build Rhythm
Post 3× on Facebook
Create 2 Instagram Stories
Reply to all comments and reviews
Write one LinkedIn post
Week 4 — Amplify
Boost best post with $10 on Facebook
Ask 3 more customers for Google reviews
Film a second video
Check Google Business insights
💡 Tip
After 30 days, review what worked. Do more of that. Marketing is an experiment — reward what succeeds and drop what doesn't.
Next Steps
Ready to go further?
Deep-dive into Facebook with the MasterClass, or book a 30-min strategy call.
