Written from the trenches of Auckland real estate by Amit Sharma — Bayleys agent, 10+ years marketing experience.
Staged homes consistently sell faster and at higher prices than unstaged equivalents. Buyers are not imaginative — they buy what they can see.
Professional photography is non-negotiable. Phone photos, drone footage from a hobbyist, or shots taken on a grey day will quietly cost you offers.
Video walkthroughs and short social-format reels (15 to 30 seconds) now drive more enquiry than print in most price ranges. They also pre-qualify buyers, so the people who turn up at open homes are warmer.
Floor plans and accurate measurements matter more than vendors think — they are the second most-clicked element on a listing after the headline photo.
Marketing is not an expense. It is the difference between two final bidders and five.
Having spent a decade building 200K+ followers across social platforms, I can tell you one thing for certain: the first impression online is the only impression that matters.